Our Unique Brand Identity

Lifting our image

Our unique brand identity reflects our desire to combine Christian values with our business charter to demonstrate integrity, compassion and professionalism in all our dealings.

The name "Uniting" reinforces our heritage and ongoing commitment to The Uniting Church in Australia, Synod of NSW and the ACT.

The dove elevates our appeal above mere financial gain and reminds investors of our strong emotional and spiritual link to the work of The Uniting Church. The subtle profile of an upward gazing face indicates our belief in people.

Our advertising tagline "invest in higher values" reflects the desire of our investors to contribute to the work of the Synod throughout local communities.
logo and Tagline

The design elements come together to create a unique identity that differentiates us by reflecting the unique way we operate - contributing to the charitable and caring work of The Uniting Church in Australia, Synod of NSW and the ACT while being committed to offer good returns for all investors.

Financial services are provided by The Uniting Church (NSW) Trust Association Limited ACN 000 022 480, ABN 89 725 654 978, AFSL 292186 and by The Uniting Church in Australia Property Trust (NSW) ABN 77 005 284 605 pursuant to a s.911A Corporations Act 2001 (Cth.) authorisation and APRA Banking Exemption No. 1 of 2006 (“Uniting Financial Services”), for The Uniting Church in Australia, Synod of NSW and the ACT pursuant to ASIC Regulatory Guide 87 exemptions. Uniting Financial Services® is a registered trademark of The Uniting Church (NSW) Trust Association Limited and is used with permission by The Uniting Church in Australia Property Trust (NSW).

Neither The Uniting Church in Australia, Synod of NSW and the ACT nor Uniting Financial Services is prudentially supervised by APRA. An investment with or contributions will not benefit from the depositor protection provisions of the Banking Act 1959. All financial services and products are designed for investors who wish to promote religious and charitable purposes and for whom profit considerations are not of primary importance in their decision to invest.